What's Your Story?
By:Ryan Mathews,Watts Wacker
Published on 2008 by FT Press
“As usual these two future-finders have their fi ngers on the pulse of what’s happening--and what we need to know about. In every business, in every organization, the seven most important words these days are: ‘But wait! A story goes with it!’ You need to read this book to fi nd out why.” —Alan Webber, Co-founder,Fast Companymagazine “A great story sparks our imagination, challenges us to think, and resonates with our collective conscience. Ryan Mathews and Watts Wacker’s story about telling stories does exactly this. It is an essential guidebook for capturing and conveying the essence of corporate identities and enriching brands.” —Paul A. Laudicina, Managing Officer and Chairman of the Board, A.T. Kearney Storytelling is the universal human activity.Every society, at every stage of history, has told stories–and listened to them intently, passionately. Stories are how people tell each other who they are, where they came from, how they’re unique, what they believe. Stories capture their memories of the past and their hopes for the future. Stories are one more thing, too: They are your most powerful, most underutilized tool for competitive advantage.Whether you know it or not, your business is already telling stories. What’s Your Story? will help you take control of those stories and make them work for you. Legendary business thinkers Ryan Mathews and Watts Wacker reveal how to craft an unforgettable story…create the back story that makes it believable…make sure your story cuts through today’s relentless bombardment of consumer messages…and gets heard, remembered, and acted on. THE TEN FUNCTIONS OF STORYTELLING Discovering what stories can do for your business THE ABOLITION OF CONTEXT Telling stories when the past no longer defines the future THE FIVE MOST IMPORTANT STORY THEMES Leveraging themes your audiences will understand and believe APPLIED STORYTELLING 101 Storytelling for your industry, your company, your brand, and you MASTERING YOUR STORYTELLER’S TOOLBOX Making your stories more compelling, more believable, and downright unforgettable Use Storytelling to Gain Powerful Competitive Advantage in Today’s Increasingly Skeptical Marketplace Leverage the incredible power of storytelling in marketing, sales, investor relations, recruitment, change management,and more Indispensable techniques for every CxO, entrepreneur, and marketing, sales, and communications executive The latest breakthrough book from best-selling futurists Ryan Mathews and Watts Wacker
This Book was ranked at 19 by Google Books for keyword Story.
Book ID of What's Your Story?'s Books is BQ5vKGTx_3AC, Book which was written byRyan Mathews,Watts Wackerhave ETAG "3uQ0GWXbTHo"
Book which was published by FT Press since 2008 have ISBNs, ISBN 13 Code is 9780132277426 and ISBN 10 Code is 0132277425
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "222 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by 1 Raters and have average rate at "5.0"
This eBook Maturity (Adult Book) status is NOT_MATURE
Book was written in en
eBook Version Availability Status at PDF is falseand in ePub is false
Book Preview
Colm Tóibíin, a award-winning contributor of The actual Graspand Brooklyn, works out this treatment towards difficult family relationships relating to fathers not to mention sons—specially the particular tensions concerned with the literary the behemoths Oscar Wilde, Louis Joyce, W.B. Yeats, plus their fathers. Wilde loathed their pops, however credited them to be very much alike. Joyce's gregarious dad went his / her son from Ireland in europe considering your boyfriend's volatile state of mind in addition to drinking. Even while Yeats's grandfather, a electrician, was initially surprisingly a beautiful conversationalist as their chit chat was in fact a great deal more lustrous as opposed to the art he / she produced. These well-known fellas along with the fathers which assisted good condition these people appear lively around Tóibín's retelling, as do Dublin's brilliant inhabitants.
Comments
Post a Comment